Florida SEO | PPC Management

Pay per click or PPC Advertising is exactly as it sounds.  An advertising mechanism for businesses only pay for an ad when a prospect clicks on it.  Our PPC Management service is designed to maximize your cost per click through extensive monitoring and choosing higher converting keywords. Pay per click advertising or PPC advertising is being used on all the major search engines, advertising networks, banner sites, social media sites and more for those businesses wanting an instant response.  But be careful... PPC Advertising costs can run away fast if you don't stay on top of it. The focus of PPC advertising and PPC Management is to be cost effective performance-based advertising.  Search engine advertisers bid on keywords they believe their target audience will type in the search for their products and services. When the customer types in a keyword search phrase on the advertisers list the company shows up in the search results. Showing up is called an “impression.”  Impressions are free of charge.  If your prospect decides to click on your ad then you will be billed for that click. You'll notice these ads in Google's search listings are called “sponsored ads.”

PPC Advertising, PPC Management by Florida SEO 1stBay

Many advertisers enjoy this approach because of its simplicity and the excellent control they have over their PPC advertising campaigns. PPC advertising runs instantaneously as soon as they are published and can create immediate traffic to your website for an immediate call to action on your product or service. As Internet marketing continues to grow PPC advertising is becoming more competitive than ever before. Knowing which keywords create the highest conversion for the littlest cost per click along with high converting landing pages separates the profitable from the broke in PPC advertising campaign. This is the reason expert PPC Management is needed. 1stBay uses proprietary bidding tools and analytics to see how much your competition is bidding per keyword and which key words are converting for your PPC Advertising. After all the last thing you want is to have people click and do nothing!

Should I choose a self managed PPC advertising campaign for my company?

PPC Management is a full time job for many. Some Ecommerce clients with high volume may require a dedicated PPC tech to handle their PPC Management account. But if you possess the solid promotional writing skills, have an in-depth understanding of consumer psychology, a complete understanding of the various PPC advertising guidelines and rules, plus loads of time then you may save money.  Our research has concluded from previous client encounters that most small businesses tend not to be strategic enough in their marketing efforts and spend too much time dating on unproductive keywords. Furthermore, usually our clients have core competencies far better suited to focus on their own businesses rather than trying to master PPC Advertising and PPC Management . 

 

If you repair air-conditioners for a living what would you say to one of our PPC Management specialists about repairing their own air conditioner unit?  “Of course it's possible to do it yourself but it may take you longer and might not work as well as you expect it to when your finished.”  Perhaps you can see our point that utilizing one of our pay per click professionals that specializes in this form of advertising will save you money by creating a system that continuously focuses on highest converting ad copy, lowest bidding price, best timing for running certain ads and their position. 

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